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Writing articles


Articles are the perfect way for an organisation or individual to showcase their expertise and sector knowledge. A badly written article has the potential to be damaging; so getting it right it crucial.

This course is designed to help professionals write high quality articles that make an impact.


As a result of attending the course, you will be able to:

  • organise your ideas quickly;
  • write with impact and energy; and
  • review your work effectively when under pressure.
Writing for publication
Writing articles.


How to please your readers

  • Identifying them, and catching and keeping their attention.
  • Gatekeepers – complying with editorial guidelines.

What are you trying to achieve?

  • Identifying your real purpose.
  • Delivering key messages, developing reputations and promoting interests.

Preparing Material

  • Selecting a bright angle on dull material.
  • Selecting the best structure.
  • Writing a striking introduction.
  • Writing paragraphs and sentences in sequences.
  • Writing on automatic pilot? How to develop some flexibility.
  • Tuning the tone to the publication.


Practical session based on published articles and the delegates’ own work. It includes mutual reviews and discussion to identify successful techniques and habits.

Delegates will be asked to send a draft article to the course tutor one week before the course.


Anyone who writes articles at work

Maximum 6 delegates


2 to 3 hours


Peter Kinch

Doug Robinson


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To discuss how we can help call Linda Moran on 0114 273 8300.