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Writing tenders and proposals


Writing for bids is a specific skill. In an increasingly competitive market it’s vital that everyone who contributes to bid documents is clear about what they are trying to achieve.

The focus of this session is to give your teams the skills to produce concise and persuasive documents which will transform the impact of your written bids.


As a result of attending the course, you will be able to:

  • establish a clearly defined approach to writing bids
  • write shorter bids
  • translate your excellent solutions into compelling bids every time
  • communicate your message to experts and non-experts
  • ensure potential clients easily grasp the key benefits
  • ensure potential clients are never bored and never misunderstand
  • ensure potential clients are impressed and want to work with you
  • win more work
Writing tenders and proposals
Writing tenders and proposals


Here are some of the topics you’ll cover on the course:

  • Thinking and planning before you write.
  • How to focus on your audience - analysing what the client wants.
  • Defining your objectives
    • answer the client’s key questions
    • identify your core messages
  • Writing what they want to read – not what you want to say.
  • Getting the structure right - emphasising key messages to maximum effect.
  • Embracing the benefits of plain English.
  • Having the confidence to edit ruthlessly.
  • Cutting out silly mistakes – improved review and proofreading.


Short input sessions and discussions, relevant exercises and tutor feedback on delegates’ work.

We can also run sessions based on your own bid documents and provide feedback in groups or deliver shorter sessions on a one-to-one basis.


3 - 6 hours


Business development teams and anyone who contributes to bids and tenders

Maximum 15 delegates


Doug Robinson

Creating a course for your delegates

We always tailor our in-house courses. We liaise with our clients to ensure that we understand and deliver the key messages they want. And we include exercises relevant to their delegates’ work.


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To discuss how we can help call Linda Moran on 0114 273 8300.